Jaguar Azul is not just a tequila; it's a symbol of strength, elegance, and the untamed spirit of the jaguar, one of Mexico's most revered creatures. 

Rough edges give the logo and typography a worn-in feel, and pay homage to Jaguar Azul’s time-honored techniques of tequila production. Deep blue references the name and the blue agave plant which they masterfully distill. The agave plant is featured multiple times in the packaging design - an element I hand-illustrated and then digitized. The iconic and elegant jaguar silhouette is also hand drawn, echoing the bold and captivating taste of Jaguar Azul tequila.