Shoppency Dashboard: E-commerce Management Interface
Muhammad Tayyab
Shoppency Dashboard: Streamlined E-commerce Management Interface
As a UX/UI designer, I approached the design of this e-commerce dashboard with the goal of creating an intuitive and efficient platform that empowers sellers to manage their online store operations seamlessly. The design focuses on clarity, personalization, and actionable insights to enhance productivity and user satisfaction.
User Research :
The target audience includes small business owners, online sellers, and entrepreneurs who need tools to manage product listings, track performance, and optimize sales.
Key insights revealed the need for a clean, organized layout, real-time updates, and personalized features like reputation tracking and performance metrics.
Information Architecture :
The dashboard is divided into clear sections to provide a structured workflow:
Header : Includes navigation links (e.g., Set Delivery, Set Bank Account) and user account options (profile picture, notifications).
Reputation Level : Displays seller rankings (New Seller, Great Seller, Super Seller, King Seller) with progress indicators, encouraging users to improve their status.
Product List : Shows key metrics like products for sale, not for sale, and drafts, providing quick access to inventory management.
Performance Metrics : Features a weekly scorecard ("Your Score This Week") with a progress bar and detailed insights into performance.
Visual Design :
Color Palette : Uses a bold color scheme with shades of orange, blue, and purple to create a vibrant and engaging interface. Bright accents ensure important elements stand out.
Typography : Chose clean, readable fonts for clarity and consistency across all text elements.
Icons and Imagery : Included simple, recognizable icons for each section (e.g., shopping cart, bell for notifications) to enhance usability.
Personalization : Displayed the user's profile picture and name at the top to create a personalized experience.
Interactive Elements :
Call-to-Action Buttons : Positioned prominently with labels like "Fill in this detail" and "Score Performance" to encourage users to take action.
Progress Indicators : Used visual cues (e.g., reputation level progress bar) to motivate users to achieve higher seller statuses.
Real-Time Updates : Showed live data feeds for metrics like product counts and reputation scores to keep users informed about their store’s performance.
Usability :
Navigation : Kept the sidebar navigation concise and intuitive, allowing users to easily access different sections of the dashboard.
Accessibility : Ensured sufficient contrast between text and background for readability, especially for critical information like product counts and performance metrics.
Responsiveness : Designed the layout to adapt well to different screen sizes, maintaining readability and functionality on both desktop and mobile devices.
Engagement :
Greeting Message : Personalized the interface with a friendly greeting ("Welcome back!") to enhance user satisfaction.
Notifications : Highlighted important updates (e.g., delivery settings, bank account setup) with clear visual cues to ensure timely action.
Performance Tracking : Provided detailed insights into weekly performance with a progress bar and "Score Performance" button, motivating users to improve their store’s efficiency.
By focusing on clarity, interactivity, and personalization, this design aims to provide sellers with a seamless and productive e-commerce management experience. The combination of vibrant visuals, intuitive navigation, and actionable elements ensures users can efficiently manage their online store operations.
Like this project
Posted Jun 8, 2025
Designed an intuitive e-commerce dashboard for Shoppency.
