Divino is a tech retailer specializing in smartwatches and w...

Divino is a tech retailer specializing in smartwatches and wearables. While the products are technological, the brand's core value is purely human. The goal was to create an identity that feels "splendid"—and in a way, divine.

We developed a minimalist visual system that balances the cold precision of technology with the warmth of human service:

1. The Symbol: A stylized halo that represents the "Divine" quality of the service.

2. The Human Application: On ID badges, the symbol interacts directly with the staff photos, placing a "halo" over them to highlight the human element behind the tech.

3. The Experience: A monochromatic, sleek palette that conveys luxury and modernity.

The result is a sophisticated identity that elevates the act of buying technology from a transaction to a premium experience.