Ootopia is a Mexican brand specializing in luxury sunglasses...
Jeferson Gonçalves
Ootopia is a Mexican brand specializing in luxury sunglasses. The name derives from "Utopia"—an idealized, perfect, and harmonious place.
The Visual Strategy The design challenge was to translate the sensation of a "perfect view" into a minimal symbol. We constructed the icon by merging two core elements:
1. The Lens: Representing vision and the eyewear product itself.
2. The Reflection: The horizontal lines mimic the majestic sunlight reflecting on the sea waves, creating a rhythm of light and shadow.
The result is a sophisticated, geometric wordmark that positions Ootopia as a premium player in the fashion market, capturing the essence of a sun-drenched paradise.
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Posted Dec 4, 2025
Ootopia is a Mexican brand specializing in luxury sunglasses. The name derives from "Utopia"—an idealized, perfect, and harmonious place. The Visual Strategy...
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Mar 25, 2022 - Apr 8, 2022
