Circles — Automating Gen Z-Focused Brand Promotions
Zappify built Circles, a next-gen marketing automation platform that helps brands create and manage promotional campaigns tailored to the Gen Z audience. The founders wanted a system that combined automation, analytics, and creativity — giving businesses the power to launch data-driven campaigns without needing a large marketing team.
Problem
For many small brands, managing promotions across multiple platforms is time-consuming and inconsistent. Tracking performance requires manual work, and understanding what resonates with the Gen Z audience is often guesswork. The founders of Circles wanted to fix that by building a platform that could plan, automate, and analyze campaigns from a single dashboard.
Solution
Zappify designed and developed a no-code SaaS platform on Bubble.io that centralizes campaign creation, management, and reporting. Users can set up promotions, select target audiences, and monitor results in real time. The interface was built to feel intuitive and engaging — a design choice aligned with Circles’ Gen Z-centric brand identity.
Key Features
Campaign Management: Launch and monitor promotions across multiple channels with consistent messaging.
Real-Time Analytics: Track engagement, conversions, and reach through visual dashboards.
Advanced Targeting: Create audience segments based on age, interest, and location to reach Gen Z effectively.
Integrations: Connect with tools like Instagram, Google Ads, and Mailchimp for unified performance insights.
User-Friendly Design: Simplified navigation that makes campaign setup effortless, even for non-marketers.
Process
Conducted UX research to define how creators and brands plan campaigns.
Designed playful yet clean UI aligned with Gen Z aesthetics.
Built campaign logic, analytics dashboards, and automation workflows in Bubble.io.
Integrated APIs for analytics and reporting.
Created templates that let users launch campaigns in minutes.
Outcome
Enabled small businesses to launch campaigns 3x faster than before.
Improved engagement for early users by 40%, driven by better targeting and consistency.
Established Circles as a scalable SaaS foundation ready for influencer integrations and AI-driven recommendations.
Tech Stack
Bubble.io, Make (Integromat), Google Analytics API, and custom campaign tracking modules.
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Posted Jul 18, 2024
Circles targets GenZ, offering a platform to create, manage, and optimize promotional campaigns with advanced integrations.
Web: Bubble
Mobile: Flutterflow