Website Redesign for Impossible Cloud Network
Hamza Mughal
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Posted Jan 17, 2026
Redesigned ICN's website using Figma and Webflow for better communication and user engagement.
Client Background
Impossible Cloud Network (ICN) is building the world's largest 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗱𝗲𝗰𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘇𝗲𝗱 𝗱𝗮𝘁𝗮 𝗰𝗲𝗻𝘁𝗲𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 for 𝗔𝗜. They offer enterprise-grade, bare metal AI infrastructure across key global markets in Europe, the US, and Asia. With 7M+ ecosystem ARR, 1,000+ enterprise clients, and $1B+ in trading volume, ICN targets both enterprise customers seeking high-performance cloud solutions and operators looking to contribute infrastructure to the network.
Challenge
ICN's original landing page wasn't effectively communicating their vision or market traction:
𝗟𝗮𝗰𝗸 𝗼𝗳 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗳𝗹𝗼𝘄: The initial site failed to guide visitors through ICN's complex decentralized cloud proposition
𝗨𝗻𝗱𝗲𝗿𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻: Impressive metrics (7M+ ARR, 1,000+ clients, $1B+ trading volume) weren't prominently showcased
𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝘂𝗻𝗰𝗹𝗲𝗮𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Bare metal AI infrastructure is technical; the site needed to simplify the value proposition for diverse audiences
𝗡𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝘆𝘀𝘁𝗲𝗺: The team couldn't independently update blog content or token information pages
Strategy
Our Figma to Webflow approach focused on transforming technical complexity into compelling storytelling:
𝗨𝗫 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵to understand the needs of both enterprise customers and infrastructure operators
𝗩𝗶𝘀𝘂𝗮𝗹 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆 that leads with key stats and credibility markers
𝗜𝗹𝗹𝘂𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝗳𝗹𝗼𝘄𝘀 to explain decentralized infrastructure concepts
𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗪𝗲𝗯𝗳𝗹𝗼𝘄 𝗖𝗠𝗦 for ongoing content independence
Solution
𝗨𝗫/𝗨𝗜 𝗗𝗲𝘀𝗶𝗴𝗻:
Created bold, modern Figma designs with clear visual messaging
Designed an interactive global map showcasing live and upcoming data center locations
Built distinct pathways for two audiences: Customers ("Looking for bare metal?") and Operators ("Looking to contribute bare metal?")
Highlighted social proof through partner ecosystem logos and key metrics
𝗪𝗲𝗯𝗳𝗹𝗼𝘄 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
Developed a fully responsive Webflow site with smooth animations and micro-interactions
Implemented BEM class structure for maintainable, scalable code
Built Webflow CMS collections for blog content and token information pages
Created dedicated sections: Docs, $ICNT token, Careers, MiCA whitepaper, Partner Ecosystem
Integrated newsletter subscription and social channel links
𝗢𝗻-𝗣𝗮𝗴𝗲 𝗦𝗘𝗢:
Optimized meta titles, descriptions, and heading structure
Ensured fast page load through image optimization and efficient development practices
Outcome & Impact
𝗖𝗹𝗲𝗮𝗿 𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻: Visitors immediately understand ICN's position as a global bare metal AI infrastructure network
𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Key metrics (7M+ ARR, 1,000+ clients, 23k TPS, $1B+ trading volume) displayed prominently above the fold
𝗗𝘂𝗮𝗹 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻: Streamlined pathways for both customers and operators
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝗲: Blog CMS enables the team to publish updates without developer support
𝗙𝘂𝗹𝗹𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 𝗱𝗲𝘀𝗶𝗴𝗻: Seamless experience across desktop, tablet, and mobile devices
Deliverables
Complete Figma design system with components and styles
Responsive Webflow website (all breakpoints)
Interactive global data center map
Blog CMS with templates
Token ($ICNT) information pages
Partner ecosystem showcase
Careers page
Docs section
On-page SEO implementation
Newsletter and social media integration
𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗪𝗲𝗯𝟯 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺, 𝗔𝗜 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆, 𝗼𝗿 𝗱𝗲𝗰𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘇𝗲𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 that needs clear messaging and polished 𝗙𝗶𝗴𝗺𝗮 𝗱𝗲𝘀𝗶𝗴𝗻 + 𝗪𝗲𝗯𝗳𝗹𝗼𝘄 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁? Let's talk about bringing your vision to life.