Global Webflow Development for Sorted Wallet

Sorted Wallet is the world's most accessible 𝗰𝗿𝘆𝗽𝘁𝗼 𝘄𝗮𝗹𝗹𝗲𝘁, designed to bring financial freedom to every phone, everywhere. With over 275,000 downloads across 165 countries and 22 languages, Sorted enables users to send, receive, and cash out Bitcoin and USDt—focusing on low-cost transfers and financial access for people in emerging markets, particularly Africa. The app works on both smartphones and basic KaiOS feature phones, making crypto accessible to the unbanked.

The Challenge

Sorted Wallet needed a digital presence that communicated accessibility and trust to users in emerging markets:

𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝘀𝗶𝗺𝗽𝗹𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 – Bitcoin and stablecoin concepts needed to be explained simply to users unfamiliar with crypto

𝗠𝘂𝗹𝘁𝗶-𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝗮𝗰𝗵: The site needed to resonate with users across 165 countries with different languages and contexts

𝗧𝗿𝘂𝘀𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹: Users in emerging markets needed assurance their money was safe

𝗔𝗽𝗽 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: The primary goal was driving downloads on Google Play and KaiOS Store

Strategy

Our Figma to Webflow approach focused on accessibility, simplicity, and trust:

𝗛𝘂𝗺𝗮𝗻-𝗰𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 featuring real use cases from real users

𝗩𝗶𝘀𝘂𝗮𝗹 𝘀𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 making crypto approachable for first-time users

𝗦𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 with press logos and impact metrics

𝗠𝘂𝗹𝘁𝗶-𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 serving global audiences

𝗖𝗹𝗲𝗮𝗿 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗽𝗮𝘁𝗵𝘄𝗮𝘆𝘀 for both Android and KaiOS devices

Solution

𝗙𝗶𝗴𝗺𝗮 𝗗𝗲𝘀𝗶𝗴𝗻:

Created warm, approachable design with purple gradient and friendly illustrations

Designed hero section showing real transaction examples: "Adeola received ₦420" and "Umbatu sent $240"

Built visual use case cards: Send money, Save, Cash-out, Bitcoin, USDt on Lightning

Developed trust-building imagery featuring African users and everyday scenarios

𝗪𝗲𝗯𝗳𝗹𝗼𝘄 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:

Built fully responsive Webflow site with smooth animations and micro-interactions

Created multi-language dropdown supporting 22 languages (English, Kiswahili, العربية, Español, Français, हिन्दी, Bahasa Indonesia, Tagalog, Tiếng Việt, etc.)

Implemented infinite-scroll press logo marquee featuring TechCabal, Cointelegraph, KaiOS, The Kenyan Wall Street, PR Newswire, Tech Safari, The Star

𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲: Built "Made for you" section with three key features:

𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀: Send, receive, and cash out in stablecoins on any phone

𝗦𝗲𝗻𝗱 𝗠𝗼𝗻𝗲𝘆 𝗛𝗼𝗺𝗲: Request remittances via USDt quickly and at low costs

𝗖𝗮𝘀𝗵-𝗼𝘂𝘁 𝗔𝗻𝘆𝘁𝗶𝗺𝗲: Convert to mobile money easily Created interactive wallet preview showing app interface and supported currencies

𝗜𝗺𝗽𝗮𝗰𝘁 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: Designed animated statistics section with global map visualization:

275,246 Downloads

165 Countries

22 Languages Built "See Who's Using Sorted" section demonstrating real-world adoption

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Set up CMS for blog/stories section linking to Medium articles:

"Bringing Celo to Sorted Wallet Users in Emerging Markets"

"Sorted Wallet Joins the Liquid Federation"

"Sorted Wallet is Introducing Tether Gold for Everyone" Created e-book lead capture modal for "Savings Culture with Stablecoins in Africa"

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Built prominent app download section with dual CTAs:

Google Play Store badge

KaiOS Store badge Integrated newsletter signup with privacy consent checkbox Created modal download forms capturing Name, Email, and Company

𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗣𝗮𝗴𝗲𝘀:

Wallet features page with detailed functionality

About page with company mission

Help/FAQ section

Transparency page

Media Kit (Google Drive link)

Terms and Conditions, Privacy Policy

Outcome & Impact

𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱: Simple language makes crypto understandable for first-time users

𝗚𝗹𝗼𝗯𝗮𝗹 𝗿𝗲𝗮𝗰𝗵 𝗲𝗻𝗮𝗯𝗹𝗲𝗱: 22-language support serves users across 165 countries

𝗧𝗿𝘂𝘀𝘁 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝗱: Press logos and real transaction examples build confidence

𝗜𝗺𝗽𝗮𝗰𝘁 𝘃𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗲𝗱: Animated metrics showcase impressive adoption numbers

𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱: Clear CTAs for both Android and feature phone users

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗻𝗮𝗯𝗹𝗲𝗱: Blog CMS and e-book capture drive ongoing engagement

Deliverables

Complete Figma design system with accessible, friendly aesthetic

Fully responsive Webflow website (desktop, tablet, mobile)

Multi-language dropdown (22 languages)

Infinite-scroll press logo marquee

Feature showcase with animated cards

Global impact map with statistics

Blog/Stories CMS with Medium integration

E-book lead capture modal

App download section (Google Play + KaiOS)

Newsletter signup with consent

Wallet features page

About, Help, and Transparency pages

Social media integration (X, LinkedIn, Telegram, Medium, TikTok, YouTube, Facebook)

Legal pages (Terms, Privacy Policy)

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗰𝗿𝘆𝗽𝘁𝗼 𝘄𝗮𝗹𝗹𝗲𝘁, 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺, 𝗼𝗿 𝗲𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝗳𝗶𝗻𝘁𝗲𝗰𝗵 that needs a website communicating accessibility and trust? Let's talk about bringing your mission to life with Figma design and custom Webflow development.