UX Audit - GeoIQ

🚀 My Process

I will follow this iterative process for auditing a product:

1. Evaluating the UX and UI
   1. Understanding the Product
   2. Understanding the user from a fictional persona POV
   3. Understanding the common use journey
   4. Heuristic Evaluation
   5. Secondary Analysis
   6. Accessibility evaluation (A, AA, AAA check)
2. Redesign
   1. Creating a better user flow and information architecture if needed
   2. Improving and redesigning the designs based on point a.





🛠️ UX and UI Evaluation



🟢 Green - It is good, keeping it as is.

🟡 Yellow - Small changes required.

🔴 Red - Removing element or changing fully.

🔵 blue - Adding new elements









🪜 Some Layout Fixtures







🎨 Redesign - Along with Secondary Analaysis

The new design incorporates all the changes and recommendation I suggested above in the evaluation, used and cleaned up the components of the existing website.

At the end of the redesign I have achieved:

• Matched AA-AAA contrast standard for all text on the page.
• Redesigned the Hero section to be cleaner.
• Enhanced sub-category/attribute section design in the Detail page
• Improved table design in Detail page
• Assumption: Increase credibility by including value propositions
• Enhanced UX by improve user control(eg: recommendation tags in hero section)
• Drew attention to the category side bar for easy navigation and also enhanced the designs
• Improved sub-category card designs in the Major Category page
• Improved responsiveness across different pages
• Improve Typography styles(Font color, font weight and line height) to ultimately improve information hierarchy





1. Home Page



Want to checkout the redesigns for other pages: Click here







Timeline & Details 📅

Auditing the website for GeoIQ took me 5 days



UX Audit timeline de

• Landing page (one page): 1 week
• Multi page website (3+ pages): 2 weeks and more, depending on the amount of pages

Conclusion 💥

I was successful in improving the designs for core GeoIQ website pages as seen from the Interaction heat maps.

If your product needs auditing and redesigning, you know whom to contact: Click here