In 2020 I had the opportunity to develop a personal brand fo...
Chadd Weston
In 2020 I had the opportunity to develop a personal brand for NBA Star & Brooklyn Nets Point Guard: Spencer Dinwiddie.
Dinwiddie is a big fan of Kobe Bryant and Iron Man. He's also a big crypto nerd. So I designed a brand style that captured a superhero aesthetic that made use of "Kobe Purple" color highlights. I also showcased the brand on swag concepts to help visualize the creative direction in the real world.
Spencer loved the work so much that on the same day I delivered it, he hired me to bring to life his new top secret tech project called "Calaxy". Calaxy is a Web3 social platform that now employs 20 people and has raised over $30M. I am Calaxy's Founding Designer.
Like this project
Posted Oct 20, 2025
In 2020 I had the opportunity to develop a personal brand for NBA Star & Brooklyn Nets Point Guard: Spencer Dinwiddie. Dinwiddie is a big fan of Kobe Bryan...
