Pro
Chadd Weston
When all else is equal, design is the difference.
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Chadd is ready for their next project!
Brand Guide For AI Neurological Health Tech Startup
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Paid poll closing UX animation for @Calaxy app.
Flow:
1. Countdown timer runs out
2. Winning poll bar change color and poll results "lock in"
3. Creator of the paid poll gets the $USDC payout instantly dropped to their wallet (with notification banner at the top)
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Animated personal signature done in Framer (https://framer.com/) 🪄
This was so much fun to create. Full tutorial here (https://x.com/ChaddWeston/status/1981441871143461116).
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UX Case Study: Closed Loop NFT Ticketing System
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Most ambitious website I've ever built.
Build time: 3 months
Sitemap: 21 pages
Help Articles: 72
Blog Posts: 61
Press Items: 570
Formats: Desktop / Tablet / Mobile
Theming: Light & Dark Mode
Language: English (more coming soon)
Built with: Framer
(https://framer.com)Dot Pixel FX: Unicorn Studio
(https://www.unicorn.studio/)3D Scenes: Spline
(https://spline.design/)Animated Product Videos: Protopie (https://www.protopie.io/) + Adobe After Effects (https://www.adobe.com/ca/products/aftereffects.html) + Apple Final Cut Pro
(https://www.apple.com/ca/final-cut-pro/)CMS Collections: 3 (Help Docs, Blog, Press)
# of times I hit the Framer publish button during build: 3,024
Commercial:
Shot on Panasonic Lumix S5iix w/ s 24mm f1.8 prime captured 5.8K ProRes 422 HQ
View Full Calaxy Website (https://calaxy.com)
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In 2020 I had the opportunity to develop a personal brand for NBA Star & Brooklyn Nets Point Guard: Spencer Dinwiddie.
Dinwiddie is a big fan of Kobe Bryant and Iron Man. He's also a big crypto nerd. So I designed a brand style that captured a superhero aesthetic that made use of "Kobe Purple" color highlights. I also showcased the brand on swag concepts to help visualize the creative direction in the real world.
Spencer loved the work so much that on the same day I delivered it, he hired me to bring to life his new top secret tech project called "Calaxy". Calaxy is a Web3 social platform that now employs 20 people and has raised over $30M. I am Calaxy's Founding Designer.
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http://calaxy.com site footer
Nothing too fancy but I'm happy with it. This is one of the first sections I try and get right on a site build, even before any of the footer menu pages actually exist. Helps me get a good feel for the structure early on.
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Calaxy App: Home Page Hero Design Commentary
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