Personal Brand For NBA Player Spencer Dinwiddie
Chadd Weston
Project Highlights:
Project Type: Branding
Client: Spencer Dinwiddie (NBA Player)
Location: Los Angeles
Input: Zoom Call
Deliverables: PDF, SVG, AI, PNG
Stack: Figma
In recently I had the opportunity to develop a personal brand for NBA Star & Brooklyn Nets Point Guard: Spencer Dinwiddie. Dinwiddie is a big fan of Kobe Bryant and Iron Man. He's also a big crypto nerd. So I designed a brand style that captured a superhero aesthetic that made use of "Kobe Purple" color highlights. I also showcased the brand on swag concepts to help visualize the creative direction in the real world.
Spencer loved the work so much that on the same day I delivered it, he hired me to design his new crypto app called "Calaxy". Calaxy is a Web3 social platform that now has over 120K users, employs 20 people and has raised over $30M. I was the company's first hire and still work with them today.
Thanks for trusting me with your brand Spence. 🦾
SD.26 brand elements showcase featuring purple basketball icon, $SGD26 social token, iridescent texture, and Spencer Dinwiddie signature on dark background
SD.26 brand typography and color palette guide showing Rinjani Regular headlines and Montserrat body text with purple, steel gray, white, and champagne color swatches for Spencer Dinwiddie personal brand
Spencer Dinwiddie number 26 Brooklyn Nets Bed-Stuy city edition jersey dribbling basketball during NBA game on purple gradient background
SD.26 brand showcase hero image featuring Spencer Dinwiddie playing basketball with overlaid SD logo, signature, and purple basketball brand elements
Tech Guy With A Jumper brand introduction page for Spencer Dinwiddie featuring purple textured basketball and brand narrative by designer Chadd Weston
SD.26 logo mark centered on dark background showcasing Spencer Dinwiddie personal brand monogram with three dots representing Web3
SD.26 logo anatomy breakdown explaining SD initials overlap, three Web3 dots, and dollar sign element connoting Bitcoin and monetary focus
SD.26 logo modes showing white on dark, black on white, and purple neon outline variations for Spencer Dinwiddie brand identity
SD.26 typography and color system featuring Rinjani Regular headlines, Montserrat body text, and purple, steel, white, and champagne brand colors
SD.26 brand elements page showing purple basketball, $SGD26 social token, iridescent texture, and Spencer Dinwiddie signature with usage guidelines
SD.26 purple snapback hat concept with embossed SD logo and Spencer Dinwiddie signature on dark purple gradient background
SD.26 white and purple snapback hat concept featuring raised SD logo and signature detail for Spencer Dinwiddie merchandise
SD.26 all-black stealth snapback hat concept with tonal embossed SD logo and white signature accent
SD.26 brand packaging concept showing premium shoe box with Spencer Dinwiddie Bitcoin imagery, SD logo, and purple basketball
SD.26 shoe box packaging mockup featuring Bitcoin branding, Spencer Dinwiddie portrait, SD logo, and signature purple drawer design
SD.26 purple and black high-top sneaker concept with embossed SD logo, signature detail, and holographic iridescent sole
SD.26 white and purple high-top sneaker concept featuring contrast stitching, SD logo, signature, and iridescent rainbow sole
SD.26 full holographic iridescent sneaker concept with SD logo for Spencer Dinwiddie limited edition footwear collection
SD.26 brand application on black mesh jersey fabric showing embroidered purple SD logo and white Spencer Dinwiddie signature
Spencer Dinwiddie Washington Wizards illustrated poster concept with SD.26 branding displayed on urban wooden door with graffiti street art setting
SD.26 brand presentation closing page featuring Spencer Dinwiddie in defensive stance with SD logo, purple basketball, and copyright notice
Spencer Dinwiddie SGD.26 brand collage showing merchandise concepts including K8IROS packaging, snapback hats, hoodies, jerseys, and presentation slides in purple and black
Spencer Dinwiddie SGD.26 Official Brand Showcase cover featuring Iron Man inspired S25 crest logo on dark angular striped background
SGD.26 creative direction page showing Iron Man inspired brand elements and Tinker Hatfield influence with S26 logo variations on hexagon pattern
SGD.26 creative direction page explaining Iron Man and Tinker Hatfield design influences with brand mark evolution on hexagon pattern
SGD.26 Dark Mode Series title page featuring silver S25 logo mark on black background for Spencer Dinwiddie brand presentation
SGD.26 Part 1 Dark Mode Series title page featuring silver S25 logo mark on charcoal background for Spencer Dinwiddie brand
SGD.26 crest design variations showing Iron Man inspired S25 logo in outline and purple editions on dark striped background
SGD.26 logo mark variations featuring S25 monogram with angular wing elements in standard, outline, and purple color modes
SGD.26 signature and number brand mark showing Spencer Dinwiddie autograph with 25 and Brooklyn Nets logo in multiple editions
SGD.26 heel logo design featuring vertical SGD.26 typography with angular wing motif in standard, outline, and purple variations
SGD.26 Part 3 Merchandise Concepts title page featuring white long-sleeve compression shirt with S25 crest on purple background
Spencer Dinwiddie K8IROS limited edition shoe box packaging showing 3D mockup and flat layout with purple accents and signature details
Spencer Dinwiddie K8IROS limited edition packaging 3D mockup showing premium charcoal and purple box design with S25 crest branding
Spencer Dinwiddie K8IROS packaging detail view showing purple drawer sleeve with Dinwiddie name typography and signature badge
Spencer Dinwiddie K8IROS limited edition packaging front view featuring angular typography and purple label on premium charcoal box
SGD.26 black snapback hat displayed in purple chevron pattern gift box with Spencer Dinwiddie signature and Brooklyn Nets branding on lid
Spencer Dinwiddie K8IROS limited edition black snapback collection showing hat with S25 crest, retail packaging, and multiple angle product views
Spencer Dinwiddie K8IROS The Mayor special edition purple hexagon pattern packaging with signature and print 1 of 26 numbering
SGD.26 The Mayor purple snapback hat displayed in premium hexagon pattern gift box with Spencer Dinwiddie signature on interior lid
Spencer Dinwiddie K8IROS The Mayor purple snapback collection showing two-tone hat with S25 crest, hexagon box packaging, and detail views
Spencer Dinwiddie K8IROS The Mayor purple snapback hat detail featuring tonal S25 crest embroidery and hexagon pattern brim with Fanatics authenticity
Spencer Dinwiddie SGD.26 purple hoodie mockup featuring oversized S25 logo typography, Iron Man inspired wing graphic, and crest badge on chest
Spencer Dinwiddie SGD.26 folded purple hoodie with premium charcoal belly band packaging featuring S25 crest logo and signature details
Spencer Dinwiddie SGD.26 charcoal t-shirt mockup featuring tonal S25 logo with Iron Man inspired design, signature quote, and K8IROS branded hang tags
SGD.26 brand presentation closing page with Just A Tech Guy With A Jumper quote and Spencer Dinwiddie signature on purple hexagon pattern
Chadd is the GOAT. We call him Lebron. My guy!
Spencer Dinwiddie | Calaxy Co-founder & NBA Player
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Posted Jan 8, 2026
In recently I had the opportunity to design a personal brand for Brooklyn Nets Point Guard: Spencer Dinwiddie. Here are the 2 brand concepts I submitted.
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