Brand Guide For AI Neurological Health Tech Startup
Chadd Weston
Project Highlights
Project Type: Branding
Client: Neurolix AI
Location: Toronto
Input: Illustrator (Concepts)
Deliverables: PDF, Figma
Stack: Figma
Project Summary
neurolix AI is an intelligence platform engineered to deliver integrated, personalized, and interactive AI experiences. The platform utilizes multi-modal input analysis through advanced AI techniques to provide personalized recommendations and experiences tailored to each individual. neurolix AI focuses on creating immersive, interactive experiences designed to improve wellness and mental performance.
Neurolix AI brand guide app icon variations page mockup showing angled tablet display with three icon versions: light icon with white logomark on navy, primary icon with gradient logomark on navy, and dark icon with navy logomark on white, labeled for different application contexts on purple gradient background.
Scope Of Work
This comprehensive brand design project established the complete visual and tonal identity for neurolix AI, encompassing:
Logo Design: Created a distinctive wordmark that combines modern typography with a chat bubble icon element, reflecting the platform's conversational AI nature
Typography System: Developed a clean, contemporary typeface hierarchy that balances technical sophistication with approachability
Color Palette: Established a signature vibrant cyan/turquoise paired with deep navy backgrounds, creating a tech-forward aesthetic that evokes intelligence and innovation
Graphical Elements & Texture: Designed a library of neural network-inspired illustrations and geometric node patterns that visualize AI connectivity and data flow
Brand Tone: Crafted a voice that is intelligent yet accessible, emphasizing engineered precision while maintaining human-centric warmth
Neurolix AI brand guide mission page mockup showing tablet display with company tagline "Optimizing The Human Experience By Harmonizing Advancements In Neuroscience + AI" alongside custom illustration of translucent human figure with neural network pathways on purple gradient background.
Neurolix AI brand guide color palette page mockup showing tablet display with logo and complete six-color brand palette featuring HEX, RGB, and CMYK values for secondary blue, primary purple, highlight cyan, font navy, font highlight purple, and background alt gray on purple gradient background.
Neurolix AI brand guide brain imaging schematics page mockup showing angled tablet display with purple anatomical brain illustrations including inferior view and sagittal skull cross-section on dark navy background with "Brain Imaging Schematics Dark" label.
Design Outcome
The resulting brand identity positions neurolix AI as a cutting-edge technology platform with a sophisticated visual language that communicates both technical capability and personalized user experience. The design system successfully bridges the gap between advanced AI technology and intuitive human interaction.
Neurolix AI brand guide cover featuring white logo and wordmark centered on deep blue background with neural network data visualization pattern, particle wave graphics, and "Official Brand Guide" title designed by Chadd Weston for AI neurological health tech startup.
Neurolix AI brand mission slide with tagline "Optimizing The Human Experience By Harmonizing Advancements In Neuroscience + AI" featuring custom illustration of translucent human figure with glowing neural network pathways and botanical elements on dark blue background.
Neurolix AI brand guide section divider for "Logo Mark" featuring purple anatomical brain illustration and cyan wave line graphic pattern on dark navy blue background with halftone texture.
Neurolix AI primary logo color version displaying full horizontal lockup with cyan and purple gradient abstract brain logomark alongside "neurolix AI" wordmark in white on dark navy blue background.
Neurolix AI logo mark specifications showing abstract brain icon with cyan and purple gradient accompanied by "AI" text on dark navy blue background with halftone texture pattern.
Neurolix AI light logo version displaying full horizontal lockup with navy blue abstract brain logomark and "neurolix AI" wordmark on light gray background for light mode applications.
Neurolix AI light logo mark specifications showing navy blue gradient abstract brain icon with "AI" text on light gray background for single-color light mode applications.
Neurolix AI dark logo version displaying white abstract brain logomark with full "neurolix AI" wordmark on dark navy blue background for dark mode applications.
Neurolix AI dark logo mark specifications showing white abstract brain icon with "AI" text on dark navy blue background with halftone texture for dark mode applications.
Neurolix AI app icon variations displaying three versions on light background: light icon with white logomark on dark square, primary icon with gradient logomark on dark square, and dark icon with navy logomark on white square.
Neurolix AI brand guide section divider for "Colour Palette" featuring purple anatomical brain top-view illustration and cyan wave line graphic pattern on dark navy blue background.
Neurolix AI color palette specifications showing six brand colors with HEX, RGB, CMYK values: secondary blue (#0432FD), primary purple (#2924BF), highlight cyan (#49FBD5), font navy (#080C3F), font highlight purple (#642DDC), and background alt gray (#EEF1F4).
Neurolix AI brand guide section divider for "Typography" featuring purple anatomical brain cross-section illustration and cyan wave line graphic pattern on dark navy blue background.
Neurolix AI dark mode typography specifications featuring Polly Rounded typeface with heading hierarchy from H1 (Bold, 80px) through H5 (Book, 30px) to paragraph text, showing cyan highlight headings and white body text on dark navy background.
Neurolix AI light mode typography specifications featuring Polly Rounded typeface with heading hierarchy from H1 (Bold, 80px) through H5 (Book, 30px) to paragraph text, showing purple highlight headings and dark body text on light gray background.
Neurolix AI brand guide section divider for "Iconography" featuring purple anatomical skull profile illustration with brain visible and cyan wave line graphic pattern on dark navy blue background.
Neurolix AI dark mode iconography set displaying eight custom line icons representing brain neural networks, AI head profile, DNA helix, molecular connections, prosthetic hand, brain-computer interface headband, robotic arm, and mobile device on dark navy background.
Neurolix AI light mode iconography set displaying eight custom line icons in cyan representing brain neural networks, AI head profile, DNA helix, molecular connections, prosthetic hand, brain-computer interface headband, robotic arm, and mobile device on light gray background.
Neurolix AI brand guide section divider for "Artwork" featuring purple anatomical eye illustration with measurement annotations and cyan wave line graphic pattern on dark navy blue background.
Neurolix AI brain imaging schematics artwork showing four purple anatomical brain illustrations: lateral view, inferior view, sagittal cross-section with skull, and brain hemisphere diagram on dark navy blue background for dark mode brand applications.
Neurolix AI brain imaging schematics artwork showing four purple anatomical brain illustrations on light gray background: lateral view, inferior view, sagittal cross-section with skull, and brain hemisphere diagram for light mode brand applications.
Neurolix AI brand quick reference summary slide displaying Polly Rounded typography hierarchy, logo lockup with navy blue abstract brain mark, company slogan, and complete six-color palette with HEX, RGB, and CMYK specifications on white background.
Neurolix AI brand guide closing slide featuring 3D rendered neuron cell with glowing synapse and electric blue neural pathways on deep blue gradient background with white logo mark and 2020 copyright notice.
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Posted Dec 31, 2025
Brand identity work for neurolix AI, a technology platform with a sophisticated visual language that communicates both technical capability and personalized UX.
