IKEA’s Sell-Back Experience by Pavani SurapaneniIKEA’s Sell-Back Experience by Pavani Surapaneni

IKEA’s Sell-Back Experience

Pavani Surapaneni

Pavani Surapaneni

Like this project

Posted Aug 28, 2026

This project explores a mobile-first redesign of IKEA’s second-hand (sell-back) experience, completed as part of a 48-hour hackathon. The goal was to reduce seller frustration, improve buyer trust, and support scalability by moving key decisions, such as eligibility and pricing, earlier in the journey. Working as a team of four, we collaboratively handled research, synthesis, UX, and UI design. The solution centers around a guided seller self-evaluation flow that leverages mobile camera input to set clear expectations upfront and reduce wasted effort across sellers, staff, and inventory. While constrained by time and the absence of usability testing, this project demonstrates prioritization, system-level thinking, and product decision-making under real-world constraints.