Lead Gen Funnel for Wellness Franchise

Substantially increased appointment bookings for a wellness franchise with strategic ad campaigns and an optimized booking system.

For a rapidly growing wellness franchise, the goal was to increase appointment bookings across multiple locations. The challenge was to create a seamless booking experience to drive customer engagement.

Develop a lead generation funnel supported by targeted Meta and Google Ads campaigns focusing on capturing and qualifying leads for appointment bookings.

Implemented Google Ads search and Meta Ads conversion campaigns.

Conducted creative testing on Meta Ads.

Developed a funnel and email system in HighLevel, incorporating form capture and a survey for lead qualification.

Introduced an off-site booking page with an integrated calendar for ease of appointment setting.

Achieved an average cost of $12 per lead.

Maintained a 50% show rate for new customer appointments across a dozen locations.

Significantly improved the client's booking system efficiency and user experience.

Identified inefficiencies in the client's existing booking system, leading to the adoption of a more streamlined, external solution.

Enhanced show rates through strategic calendar booking and qualification steps.