120% revenue increase for skincare brand

Increased orders and revenue for a skincare brand with Google & Meta ads. Achieved a 242% rise in orders and 120% revenue increase.

Aiming to boost sales revenue for a skincare brand's Shopify store, built a comprehensive strategy plan involving paid media across various platforms.

Extensive testing on Meta, including campaign, audience, and creative variations.

Google Ads optimization, including search, PMAX, Shopping, and fine-tuning of settings.

Adjusted strategy to focus on Meta for new customer acquisition and Google for brand keyword defense.

242% increase in orders

20% increase in revenue

57% increase in conversion rate

88% month-over-month increase in revenue over four months, with a conversion rate over 5% in the latest month.

Recognized the strengths of different platforms in customer acquisition and brand defense, leading to a more targeted ad spend strategy.