120% revenue increase for skincare brand
Alina Kim
Increased orders and revenue for a skincare brand with Google & Meta ads. Achieved a 242% rise in orders and 120% revenue increase.
Project Overview
Aiming to boost sales revenue for a skincare brand's Shopify store, built a comprehensive strategy plan involving paid media across various platforms.
Strategies and Tactics 🎯
Extensive testing on Meta, including campaign, audience, and creative variations.
Google Ads optimization, including search, PMAX, Shopping, and fine-tuning of settings.
Adjusted strategy to focus on Meta for new customer acquisition and Google for brand keyword defense.
Results 🙌
242% increase in orders
20% increase in revenue
57% increase in conversion rate
88% month-over-month increase in revenue over four months, with a conversion rate over 5% in the latest month.
Takeaways 📣
Recognized the strengths of different platforms in customer acquisition and brand defense, leading to a more targeted ad spend strategy.
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Posted Jan 17, 2024
Increased orders and revenue for a skincare brand with Google & Meta ads. Achieved a 242% rise in orders and 120% revenue increase.
