Subscription Box Company Digital Strategy
Alina Kim
Digital Marketer
Marketing Strategist
Facebook Ads
YouTube
Propelled a subscription box company to 14k monthly subscribers and $250k average monthly revenue. Discover our successful tactics and results.
Project Overview
The goal was to launch and acquire new customer subscriptions for a subscription box company, involving a website launch and a comprehensive digital strategy.
The Strategic Plan 💡
Develop a lead generation funnel
Execute email marketing campaigns
Manage Meta ads to drive subscription growth
Actions 🚀
Initiated Meta Ads for email acquisition in the initial months.
Implemented a funnel ad strategy for prospecting and retargeting on Facebook and Instagram.
Produced high-quality, informative video content for Meta.
Enhanced organic social presence and YouTube content production.
Results 🎉
Grew to 14k active monthly subscribers by month 18.
Achieved an average monthly revenue of $250k.
Lessons Learned ✍
High-quality video content on Meta significantly improved customer acquisition rates.
Effective organic social media presence and YouTube content led to higher ROAS due to increased social proof.
