Subscription Box Company Digital Strategy

Alina Kim

0

Digital Marketer

Marketing Strategist

Facebook Ads

YouTube

Propelled a subscription box company to 14k monthly subscribers and $250k average monthly revenue. Discover our successful tactics and results.

Project Overview

The goal was to launch and acquire new customer subscriptions for a subscription box company, involving a website launch and a comprehensive digital strategy.

The Strategic Plan 💡

Develop a lead generation funnel
Execute email marketing campaigns
Manage Meta ads to drive subscription growth

Actions 🚀

Initiated Meta Ads for email acquisition in the initial months.
Implemented a funnel ad strategy for prospecting and retargeting on Facebook and Instagram.
Produced high-quality, informative video content for Meta.
Enhanced organic social presence and YouTube content production.

Results 🎉

Grew to 14k active monthly subscribers by month 18.
Achieved an average monthly revenue of $250k.

Lessons Learned ✍

High-quality video content on Meta significantly improved customer acquisition rates.
Effective organic social media presence and YouTube content led to higher ROAS due to increased social proof.
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Posted Jan 17, 2024

Propelled a subscription box company to 14k monthly subscribers and $250k average monthly revenue. Discover our successful tactics and results.

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Digital Marketer

Marketing Strategist

Facebook Ads

YouTube

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