Elea Skincare Visual Identity and Packaging Design

Elea was born from the desire to create a skincare ritual that soothes both the skin and the mind. In a beauty landscape filled with noise, Elea embraces stillness — inviting presence over performance, and gentleness over perfection. The brief was to craft a visual identity and packaging design that would feel like an act of care in itself: soft, grounded, and intentionally slow.

The jar was conceived as an object of permanence — something meant to be held, kept, and cherished. Its pebble-like form feels organic and familiar, while the matte mineral finish echoes the texture of natural stone. The identity system pairs refined typography with an earth-toned palette and spacious compositions, allowing light and material to take center stage. Every design decision — from the tactile surface to the quiet photography — contributes to a unified experience of serenity and depth.

Elea’s design language captures calm as a form of luxury. The result is a brand that feels sensorial, grounded, and effortless — a skincare line that invites the user to slow down, reconnect, and savor simplicity.