Consumer Insights and Trend Reports

Boomer Olivas

This client requested a 2024 Consumer Trends Report. I provided a thorough, in-depth analysis of the upcoming trends to be expected in the beverage industry. We found interesting perspectives from multiple generations of consumers, from AR/VR beverage events and samplings to an increased amount of Boomers who are utilizing online grocery ordering. Social media is a powerhouse in brand building in the beverage space, focusing on prizes and giveaways to promote launches and product visibility. Choosing proper channels and optimizing their efficiency was a key takeaway in this project.
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Posted Apr 4, 2024

Our client wanted to better understand the landscape of experiential beverage marketing in 2024 through improved understanding various generations of consumers.

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Clients

SEER Interactive

National University

Campari America

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Competitive Brand Analysis
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Dashboarding, Visualization, and Data Analytics
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User Experience Optimization
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Music Performance and Production

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