Recur set out to make NFTs feel as easy as any Web2 checkout. I led product design for Recur Pass, crafting a mobile-first marketplace and a modular design system that let brands like Hello Kitty and Paramount drop NFTs without reinventing the wheel.

Lead Product Designer

Mobile-first UX/UI design

Component-based design system in Figma

Fiat + crypto purchase flows

Reusable templates for branded drops

Design-ops sync with engineering (Linear, Webflow hand-offs)

The NFT space was dominated by clunky, crypto-native tools. New users didn’t understand wallets, gas fees, or why the JPEG cost money, while each brand drop required a fresh design from scratch.

We created Recur Pass—a single, branded gateway NFT—and a flexible component library. The marketplace felt like any mainstream e-commerce flow, accepted cards or crypto, and could be reskinned for any IP partner in hours, not weeks.

Discovery & Competitive Audit Interviewed first-time NFT buyers and dismantled top marketplaces, exposing wallet setup and gas-fee anxiety as the key frictions to beat.

Wireframing & IA Mobile-first wires hid crypto jargon, slashing checkout from 12 to 7 steps in hallway tests.

Design System Build Built a token-based Figma library with documented variants, enabling engineers to drop components into Storybook with zero redlines.

Hi-Fi Marketplace & Drop Templates Polished UI became plug-and-play templates that partners could reskin in under two hours.

Design-Ops & Ship Embedded in sprints, linking Figma IDs to Linear tickets and nightly Maze tests so improvements shipped on a two-week cadence.

⏱ 64,301 Recur Passes sold in 24 hours

💰 $7.2 M in primary-sale revenue

💳 70 % of sales came via fiat checkout—proof we reached Web2 users

🧩 Design system now powers 20 + branded drops (Paramount, Nickelodeon, Star Trek) without redesign work  

Recur Forever proved that translating crypto-native tech into a familiar, mobile e-commerce experience can unlock massive adoption: by hiding wallet jargon, cutting checkout steps nearly in half, and backing everything with a reusable design-system, we sold over 64,000 NFTs in a day and powered 20+ branded drops without additional design lift.

The project reinforced three lessons I carry forward: (1) obsess over the real bottleneck—onboarding language in this case, not flashy visuals; (2) invest early in a token-driven component library to turn one launch into many; and (3) bake design-ops into the sprint board so UI, engineering, and analytics iterate as a single loop, keeping post-launch momentum just as strong as day one.