Landing Page Design for PCOS Pal by Prem PandeyLanding Page Design for PCOS Pal by Prem Pandey

Landing Page Design for PCOS Pal

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Prem Pandey

Verified

Completed work

Copywriter

Illustrator

Web Designer

ChatGPT

Figma

Midjourney

Fitness & Wellness

PCOS Pal - Designing a landing page that made women with PCOS feel understood.

PCOS Pal already had a working app, branding foundations, and a strong mission. What they needed was a landing page that translated all of that into something users could instantly trust.

Not another generic health-tech page. Not another “eat less, exercise more” wellness brand.

Something that actually felt human.

Client: PCOS Pal

Role: Landing Page Design • UX Strategy • Copy • Visual Direction

Tool Stack: Figma, ChatGPT, Gemini, Midjourney

Category: Women’s Health / AI

Value: $1,100 → expanded into multiple follow-up projects

01 - The Problem

The product was strong. The experience around it wasn’t there yet.

Women with PCOS are constantly overwhelmed with:

→ conflicting diet advice → generic tracking apps → “just lose weight” conversations → wellness influencers selling fake fixes → doctors dismissing their concerns

This audience is skeptical for a reason.

They’ve already tried:

calorie tracking

restrictive diets

random supplements

fitness plans

“healthy eating”

…and still felt stuck.

So the challenge wasn’t:

“How do we make the app look good?”

It was:

“How do we make someone feel understood within the first 5 seconds?”

That became the entire direction of the project.

02 - Strategy

Before opening Figma, I went into the world this audience lives in - PCOS forums, Reddit threads, App Store reviews, competitor pages.

One truth came through consistently:

"Every competitor talked at women with PCOS. None of them made them feel understood first."

That gap became the strategic foundation. The insight that shaped everything:

The insight

"Your body isn't broken. It's just playing by different rules." - shift blame from the person to the bad advice they'd been given.

The direction

Warm, human, slightly bold. Not clinical. Not hustle-wellness. A friend who happens to know a lot about PCOS.

Copy before visuals

Wrote all copy before designing. Every section had to earn its place emotionally before it got a visual treatment.

My role

Extend their existing brand into a cohesive web experience. Not reinvent - elevate. Consistency, hierarchy, storytelling.

03 - Hero Concept

The strongest five seconds on the whole page.

The hero became the most important design decision on the project.

The concept: a woman standing between two worlds.

Left side - the old world

Confusion. Generic advice. "Eat less." Pills. Scribbles. Pressure. Everything she's already tried.

Right side - the new world

Clarity. Guidance. Calm structure. Confidence. What PCOS Pal actually offers.

Hero Section

The woman in the center never changes. Only the information around her changes. That single visual idea summarized the entire product: she didn't need fixing - she needed clarity.

Getting there took four directions. Three were rejected - here's why:

Rejected

→ Soft gradient, meditating figure

Too calm. Didn't reflect the real frustration of living with PCOS.

→ Bold fuchsia, abstract blobs

Great energy, wrong emotion. Felt like fashion, not healthcare trust.

→ Cream, flat figure

Safe but forgettable. No tension, no story, nothing to hold on to.

Approved

→ Blue/pink split with custom character

Showed both worlds simultaneously. The confusion on one side, clarity on the other. One image, the entire product story.

Rejected Vs The Approved Concept

04 - Design Work

1. Competitive + audience research

PCOS forums, Reddit, App Store reviews, competitor pages. Built the brief from real user language, not assumptions.

2. Wireframe + copy

Structured the emotional arc of the page first. Wrote every headline, subheading, and CTA before anything was designed.

3. Moodboarding + visual direction

Three research boards: client branding, wider moodboard references, illustration style. Set the visual language before any UI.

4. Hero explorations → four directions

Built and tested multiple concepts. Presented rejected and approved to the client with clear reasoning for each.

5. Typography refinement

Tested multiple pairings across iterations. Landed on Nohemi - geometric, confident, warm. Feels modern without being cold.

6. Full page design

Built every section end to end with a consistent visual system. Hero, pain points, myth vs. reality, how it works, testimonials, FAQ, CTA.

05 - The Page

The finished page follows a deliberate emotional arc - each section exists to move the user from skepticism to trust.

→ Validation "Your body isn't broken." - reframe before selling.

→ Recognition Six pain-point cards that mirror the user's real experience back at them.

→ Education Myth vs. Reality — builds credibility without feeling clinical.

→ Simplicity Three-step product flow. No calorie math. No rules. Just clarity.

→ Trust Real testimonials + a FAQ that answers the doubts she already has.

→ Low-friction CTA "Take the quiz." Not "download now." Personal, not pushy.

06 - Outcome

$1,100

Landing page design - including an unprompted $100 bonus from the client.

$2,500+

Total value from the relationship: dev, App Store screenshots, A/B ad creative.

4 projects

Client returned for Framer build, App Store screenshots, and ad testing.

0 → 1

From inconsistent brand assets to a unified visual system across web and mobile.

07 - What I Learned

Three things this project made clear.

1. Audience skepticism is a design constraint.

When someone has been burned before, every visual choice has to earn trust. Nothing can feel sales-y, overpromised, or generic.

2. Copy is design. Writing the page before designing it forced every section to justify its existence emotionally. The layout followed the words — not the other way around.

3. Great work creates the next brief. The landing page led to Framer dev, App Store screens, and ad creative. The best client acquisition strategy is doing work so good they don't want anyone else.

Great health product design isn't about making things look "wellness-y." It's about making people feel understood, safe, and clear. That's what PCOS Pal needed. That's what I designed.