Branding And Packaging of a Honey Jar - Mel Primavera

Primavera is organic, wild, and artisanal honey. Its main objective is to bring people the taste of pure honey produced with great care by countless beekeepers.

The challenge was to put in its name, label, and visual identity, this sweetness, delicacy, affection, and above all, to make it clear that it was a natural and reliable product.

As a final result, the honey presents a beautiful illustration of bees collecting pollen in what reminds us of a spring morning. The logo uses spontaneous and organic forms while maintaining a certain seriousness. Golden lines in the background look like the sun's rays lighting up the day.