Branding and Packaging for a Vegan Tidbit - Bicho do Mato

Bicho do Mato is a company that sells vegan snacks if the objective is to produce food based on superfoods: snacks with a high level of protein and vitamins for the performance and immunity of pets.

It was necessary to differentiate itself from most of the packaging of natural snacks that already exist in the pet market today. It was also important that the product was represented in a light and fun way.

The brand universe, in addition to the name, identity, and packaging, created a character, with humorous illustrations and colors, bringing to the set the playful, light, fun and natural aspect of a quiet little dog that likes nature and feeds on it.