Creative Rebrand for CheapTickets

CheapTickets needed a new vibe. I reimagined the brand for a fresh audience—college students and recent grads tasting freedom for the first time, craving budget-friendly travel that felt light, loud, and alive.

I didn’t just contribute to the new look and feel. I built it.

I coined the aesthetic: “Happy Grit.” It was raw, colorful, and unfiltered. Travel on a budget isn’t a low-cost transaction, but an expression of who you are.

One of the boldest moves? I merged photography with irreverent illustration (what we called doodles) breaking the expected rules of visual identity and making the brand unmistakably its own.

This wasn’t a safe rebrand. It was a creative rebellion. And it worked.