Creative Rebrand for CheapTickets
Kristin Dillon
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Posted Nov 11, 2025
Defined visual identity and photo style for CheapTickets. Assets © Expedia Group; brand direction by me as part of creative team.
Defined visual identity and photo style for CheapTickets. Assets © Expedia Group; brand direction by me as part of creative team.
CheapTickets gets a new visual identity.
Moodboards become a thing.
CheapTickets needed a new vibe. I reimagined the brand for a fresh audience—college students and recent grads tasting freedom for the first time, craving budget-friendly travel that felt light, loud, and alive.
I didn’t just contribute to the new look and feel. I built it.
I coined the aesthetic: “Happy Grit.” It was raw, colorful, and unfiltered. Travel on a budget isn’t a low-cost transaction, but an expression of who you are.
One of the boldest moves? I merged photography with irreverent illustration (what we called doodles) breaking the expected rules of visual identity and making the brand unmistakably its own.
This wasn’t a safe rebrand. It was a creative rebellion. And it worked.