Hotels.com Social Media Refresh

The creative, photo, and social teams reimagined the brand’s social media presence with a bold new storytelling style—positioning Hotels.com as the ultimate matchmaker for travelers under the new creative platform: Find Your Perfect Somewhere.

My role was to bring the brand’s new visual identity to life by leveraging photography from hotel partner networks in high-priority markets. I crafted an aesthetic that balanced accessible aspiration, using smart negative space to seamlessly integrate copy into the imagery. The result: a refreshed aesthetic that boosted engagement and established a consistent, elevated look across channels.