Expedia's Dreamy Travel Campaign

In 2022, as the world thawed from COVID, Expedia re-emerged as the ultimate dreamy, elevated travel brand.

Powered by a new creative-led organization—stacked with aesthetic visionaries fresh from Apple—Expedia transformed into a bold creative force in travel. This curated collection of dreamlike photography for Expedia's U.S. out-of-home campaign reinforced a powerful truth: Travel isn't just a thing you do—it's a full-on sensory experience to create memories, and dream new dreams.

My role was to push Expedia's visual storytelling further, shaping the brand's evolving identity through photography. I led the discovery, selection, curation and licensing of all imagery for this campaign, drawing direct inspiration from the Italian Renaissance. I reimagined the use of diptychs and triptychs—pairing visuals in twos and threes to create immersive, painterly windows into memory.

I collaborated around the clock with executive creative directors, brand integration teams, and media strategists—and loved every minute. Once the campaign went live, I commissioned photographers to document the work in the wild across NYC and Los Angeles.

The campaign echoed across major cities: hand-painted murals in Miami and NYC, train station takeovers in Philly, and billboards lighting up LA, Chicago, San Francisco, and more.