Email Campaign for Dr. David Brown @ ADV Performance Fitness
Matt Dawkins
1. Strategy Development
Defined campaign goals: increase client engagement and promote new services.
Created a content calendar with scheduled email topics.
2. Content Creation
Developed engaging email templates matching the brand identity.
Wrote compelling copy for newsletters, promotions, and service updates.
Included testimonials, success stories, and informative articles.
3. List Management
Segmented email list based on client interests and engagement levels.
Cleaned and updated the email database to ensure accuracy.
4. Automation and Scheduling
Set up automated email sequences for onboarding new clients and follow-up.
Scheduled regular email blasts for promotions and updates.
5. Design and Visuals
Incorporated visually appealing graphics and images.
Ensured emails were mobile-friendly and easy to read.
6. Testing and Optimization
A/B tested subject lines and email content to determine the best-performing versions.
Monitored open rates, click-through rates, and conversions to optimize future emails.
7. Analytics and Reporting
Provided detailed reports on campaign performance.
Analyzed data to inform and improve future email strategies.
8. Compliance
Ensured all emails complied with GDPR and CAN-SPAM regulations.
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Posted Jun 5, 2024
Developed Dr. David Brown's email campaign for Advanced Performance Fitness, including strategy, content creation, automation, design, testing, and reporting.
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