REACT is a lifestyle clothes brand for women, inspired buy nature colors, shapes, lines and beauty of women. REACT helps women discover themself, find their own style and be natural without playing someone else's role. Be real, Enjoy and Express yourself!

This project helps women to discover themselves, to allow themselves to stand out, to be bright and at the same time to be natural.

The Brand Design of this project shows the free, emotional light atmosphere of the project. Naturalness, careless handwritten lines, a predominantly pink palette and at the same time a slightly strict style, hinting at the resilience and strength of a woman.

We show that a woman can be multifaceted and this is natural.

Creative Direction & Strategy

Brand Identity Design

Social Media Design

Packaging Design

Advertisement Design

Logo

2. Typography

3. Brand Palette

4. TradeMark

A flower is used as the Brand's trademark.  It is reflects all the femininity, elegance and tenderness of REACT. I used handwritten lines to show the naturalness, lightness and modernity of the company with the addition of a bright accent that displays brilliance and creativity.

5. Brand Elements

Brand stickers are designed to maintain a holistic style. Retro style (bright colors, shapes, thick and thin lines), phrases supporting the appearance of the company.

Stickers can be used both in the promotion of social media products and in the identity (it is possible to sell stickers as a separate product and through packaging)

6. Social Media Design

The design of social networks is selected under several headings: new collection, quote of the day, special news, advertising of a particular product, promotions.

In social networks, close communication with the audience is broadcast, which is supported by polls, humor, events, contests.

A simple and close form of visual design was also chosen as a digital language: the use of branded speakers, branded forms and illustrations.

7. Packaging Design

8. Advertisement Design