Cantik is a Clothes Store with modern, feminine style, which represents beauty and nature of women. All the Shops are located on the Bali Island, that's why the main idea of the Brand to produce light, colorful items made of 100% organic materials.

The main goal is to show the brand's attentive and careful approach to its customers. Since the store is located on the incredibly magical island of Bali, the creative concept was the girl's journey to love herself, she can give this love with the help of CANTIK products, which will give her warmth and tenderness from anywhere in the world.

The main idea is that buying any product from this store is the way to love and take care of yourself.

Creative Direction & Strategy

Brand Identity Design

Packaging Design

Logo

Modern, bright, eye-catching yet elegant and feminine logotype with smooth lines, swirls and smoothed corners that tell us about lightness and smoothness

2. Typography

3. Brand Sign

The main letter of the logo, the moon, love creating the monogram “LOVE”

4. TradeMark

Trademark is a reflection of all brand meanings. It combines both the origin of the company and the main message.

Soft, smooth lines become an addition to the main logo and keep the femininity and elegance of the style.

5. Brand Palette

6. Packaging

The main packages are the craft box with custom signature + business cards. Memorable element, which refers to the topic friend when just starting write a letter and the first is the appeal.

Next is a plastic bag to send,which will protect the box and at the same time gradually submerge into the atmosphere of the island.

7. Pop-Up

A branded spot is a combination of a mini cafe and a showroom, where new collections will be presented.

Pop-up design includes the use of branded slogans and banks, they are located in fitting rooms, at the entrance and in the corners of the showroom.