Shaw Brothers Brand on Behance by Sam McCrackenShaw Brothers Brand on Behance by Sam McCracken

Shaw Brothers Brand on Behance

Sam McCracken

Sam McCracken

Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

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Posted Jun 26, 2023

Aiden and Deuce Shaw are a brother duo who play defensive for butler football.

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Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Sam McCracken

Sam McCracken

Brand Designer with a client-first approach

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Jaxson Hayes Branding

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Southern Shores Branding

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Aiden and Deuce Shaw are a brother duo who play defensive for butler football. All throughout high school they were known as the Shaw Boys with their father Alan running their brand for them. With the boys moving on to college and the NCAA allowing college athletes to make money off of appearance and the brand of the athletes Alan reached out to me about designing a logo to help rebrand the Shaw boys into the Shaw Brothers.

This was a fun project because I love designing logos for athletes. When it comes to athlete logos they need to be simple in the sense they are able to be used on everything from hats and hoodies to even billboard or websites. Below is the final design for the Shaw Brothers along with some mock ups. Hope you enjoy.