Shaw Affordable Housing Brand by Sam McCrackenShaw Affordable Housing Brand by Sam McCracken

Shaw Affordable Housing Brand

Sam McCracken

Sam McCracken

Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

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Posted Jun 26, 2023

Shaw Affordable Housing is a non-profit in Cincinnati, Ohio under Shaw Real Estate.

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Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Sam McCracken

Sam McCracken

Brand Designer with a client-first approach

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Shaw Affordable Housing is a non-profit in Cincinnati, Ohio under Shaw Real Estate. The founder and CEO Alan Shaw loved the branding I did for his company so much that he came to me to help brand his non-profit as well. Like the first project I did for Alan Shaw I started with many different sketches and designs for Shaw Affordable Housing. This was a very similar project to Shaw real estate. The elements of the color scheme and typography remaind the same, but the mark was what needed to be change. Below is the finalized design for Shaw Affordable Housing.