Jaxson Hayes Branding

This project was by far one of my favorite to work with and one I am most proud of. A  good friend of mine Jaxson Hayes is a second year player for the New Orleans Pelicans in the NBA. I came to him with the proposal to design a logo for him. I figured nowadays many players (even young ones) have their own logo, and I knew that he did not have one yet so I took advantage of the opportunity to design a logo for an NBA player. 

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Jaxson is a really old friend of mine so I really wanted to take my time with this logo and get it perfect.

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Below is the final design along with the finalized sketch and the PDF that I sent Jaxson to get his feedback on the design. In the end he absolutely loved the design and is made it his official logo.