Web3 products often have a trust problem. The moment someone sees “connect wallet,” there can be hesitation.

For this project, I wanted to explore how a Web3 product could feel more approachable without losing what makes it unique.

I created LaunchKit, a multi-service campaign platform built on Web3 infrastructure, and designed its landing page around the idea of making the technology feel simple and familiar.

Before getting into the visuals, I thought about what someone should understand when they first land on the page.

The main question was:

That led me to focus on a clear value proposition, simple content structure, and product-focused visuals.

The Web3 technology is still an important part of the product, but it doesn't need to be the first thing a visitor has to understand.

Bringing the Product Forward

I designed the landing page to explain LaunchKit through the product itself rather than relying heavily on technical explanations.

The visual system, layouts, and supporting sections were all designed around making the platform feel approachable while still having a distinct Web3 identity.

The final concept explores what a Web3 product could look like when the product comes first and the technology sits underneath it.

It was a self-initiated project that allowed me to explore how visual design and messaging can make a technical product feel more accessible.

I take on a limited number of redesign projects each month. If your current website feels cluttered, outdated, or simply doesn't reflect the quality of your product, let's fix it.