Linen Aura Home Goods
Jorie Morris
Producer of beautiful, minimal linen bedding, LinenAura takes luxury to the next level with the combination of their Lithuanian roots and focus on sustainability for their handcrafted collection.
LinenAura crafts some of the most beautiful textiles in the industry. As a lover and wearer of linen myself, I took on this project with great care, just as the creators at LinenAura lovingly piece together their one-of-a-kind offerings.
For this project, I aimed to ensure the overall feeling of timeless artisanship. The folks at LinenAura have a deep appreciation of sustainable living and small-batch manufacturing, so it was important to weave these values into their brand voice while also emphasizing the cozy, alluring process of making linen bedding.
After assisting the team with new brand language guidelines, I applied these elements to their entire website copy to create a seamless brand narrative full of tradition, luxury, and ethical values.
Disclaimer: At the client's request, Facebook ads and brand language guidelines are not shared in this portfolio sample.
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Posted Sep 8, 2023
web copywriting | brand language strategy
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