Sarah Kil Creative Studio
Jorie Morris
With her romantic book cover designs, Sarah Kil artfully brings stories to life for authors. Her approach to design is not only modern but also keeps the individual in mind in order to create one-of-a-kind book covers.
From the moment I took on this project for Sarah, I knew I'd have an unforgettable experience bringing her brand to life with words, exactly the way she brings books to life with her artful eye.
The main factor at play in this project was to define Sarah as a niche professional in her industry: a book cover designer for romance authors. It was essential to give her brand an identity that would resonate with the authors seeking her services. Femininity, simplicity, emotion, and cohesion are all features that Sarah infuses into her work.
In the brand language playbook, I included 11 components crucial to uplifting Sarah Kil Creative Studio's character:
Mission & Vision Statements
Brand Narrative / Archetype
Core Values
Tone & Voice Guide
Brand / Audience Persona
Brand Positioning
Unique Selling Proposition
Competitor Analysis
Brand Vocabulary / Word Bank
Disclaimer: some portions of this project have been omitted per client's request.
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Posted Sep 8, 2023
brand language strategy
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