The Roasted Zen

For this project, I was enlisted to craft story-rich names and descriptions for each coffee associated with the seven primary chakras of the body.

The owner, Vincent, explained that he had a unique vision to align his coffee offerings with chakras that matched each one. The result: a beautiful array of products perfect for caffeine-seekers who are on a path to potent, unconventional inner healing.

In the process of designing names and story-rich copy for each type of coffee, I dove into the world of researching various coffees from all across the globe to ensure the accuracy of the information presented and a flair of language from each region. From Ethiopia to Honduras, from Tanzania to Bali, there is no shortage of flavor impact at the Roasted Zen.

For the naming portion of this project, I also spent substantial time researching all the chakras and their related meanings and spiritual indications. Each name is inspired by the corresponding chakra.