Logicbroker - Marketing Campaign Designs

Logicbroker is the industry leader when it comes to curated marketplace and drop ship solutions. Its automation platform seamlessly connects retailers, marketplaces, vendors, sellers, and the systems they rely on. All designs are centered around Logicbroker's eCommerce brand and inspired by its core message of being the only platform that supports both drop ship and marketplace at scale.

My roles in this project:

Brainstorm & draft design concepts with the creative designer and supervisors to create a feedback loop in order to develop the most intuitive and appealing designs

Innovate and re-brand past graphics to elevate and coincide with the current brand style

Collaborate closely with the marketing department to identify key messages to focus on for each individual ad campaign

With Q2 coming up and marketing goals to hit, Logicbroker was in need of a designer that could elevate old designs and innovate new ones in order to generate direct leads and more traffic. While in collaboration with the creative team, I brought in a different perspective and took on bold initiatives to develop graphics that are stylistically different from previous campaigns but still cohesive with the brand.

In the process of devising a campaign strategy, we honed in on one unique aspect that only Logicbroker's backend program can bring to the table: the capability of handling both drop ship and marketplace. With this main idea in mind, we centered our designs around increasing product awareness and recognizing eCommerce urgency. We also implemented subtle motion design & animation in order to add a layer of storytelling and intuitiveness to the static designs.