Client: Karibu Tena Tours, Tanzania

Project Scope: Market Research, Analysis, Logo Design, Brand Guidelines, Brand Assets, Collateral, Wix Studio, Web Development, SEO, Figma, Social Media Management

Karibu Tena Tours is more than just a tour company, it is a movement dedicated to creating authentic, meaningful travel experiences while driving social impact in Tanzania. Founded by the visionaries behind Selfless Solutions, Karibu Tena bridges the gap between adventure and altruism, offering travelers an opportunity to connect deeply with Tanzanian culture while contributing to poverty alleviation through sustainable business practices.

Karibu Tena needed a brand and digital presence that reflected their dual mission of delivering world-class travel experiences and supporting community development. They sought a strategic partner to design a brand identity and website that would inspire trust, evoke curiosity, and convert visitors into engaged travelers and supporters of their cause.

Craft & Slate embarked on a transformative journey with Karibu Tena, focusing on a blend of strategic insight, creative innovation, and digital excellence:

Market Research & Analysis: Our team conducted comprehensive research into the travel and tourism sector, identifying trends, competitor positioning, and opportunities to highlight Karibu Tena’s unique selling points. This analysis informed a robust brand strategy that seamlessly integrates purpose with experience.

Brand Identity & Creative Design: We crafted a vibrant and versatile brand identity that encapsulates the spirit of Tanzania. The logo design features dynamic elements that symbolize exploration and community connection. The brand guidelines provide a cohesive framework for all brand assets, ensuring consistent representation across platforms.

Website Development & UX/UI Design: Using Wix Studio and Figma, we designed a visually stunning and highly functional website that captures the imagination of potential travelers. The site is fully optimized for SEO, providing an immersive experience with smooth navigation, captivating visuals, and clear calls to action. The website showcases Karibu Tena’s tours, community impact, and the stories behind their mission, encouraging visitors to book experiences or get involved.

Brand Recognition: Karibu Tena established itself as a trusted and inspiring brand within the tourism sector, driving an increase in brand inquiries by 350%.

Digital Success: The website achieved a 400% boost in organic traffic, with a marked improvement in user engagement metrics and lead conversions

“Craft & Slate created a wonderful logo and a clean, sophisticated landing page for us to launch our business. What stood out the most was their ability to bring our vision to life, even when we weren’t entirely sure what we wanted. Despite our limited direction, they delivered an outcome that exceeded our expectations. We couldn’t be happier with the results!” — Patrick Irwin Co-Founder & Managing Director at Karibu Tena Tours

The Karibu Tena project exemplifies Craft & Slate’s dedication to excellence. Our comprehensive approach—encompassing market research, brand development, and digital execution has created a brand experience that promotes both business growth and positive social change. This case study highlights Craft & Slate’s expertise in providing creative and strategic solutions worthy of recognition. To elevate your brand to new heights, contact Craft & Slate today.