Digital & Brand Identity for Farringdon Advisory

Farringdon Advisory is a forward-thinking consultancy firm in the financial services sector, dedicated to delivering expert advisory services to businesses worldwide. With a reputation for excellence, innovation, and trust, Farringdon Advisory required a digital presence that reflects its expertise and strengthens client engagement.

Farringdon Advisory needed a high-performing, modern website and a compelling brand identity that would:

Establish credibility and foster trust within the financial services industry.

Provide a seamless and engaging user experience for potential clients.

Ensure adaptability and scalability for future content expansion.

Differentiate the brand with a strong, recognizable identity that reflects its unique position in finance and emerging technologies.

Despite its strong market presence, Farringdon lacked a cohesive digital strategy and branding that effectively communicated its value proposition to both established financial institutions and emerging startups.

Craft & Slate designed and developed a fully customized website that aligned with Farringdon Advisory’s business objectives and user expectations.

Modern & Professional Design: A visually appealing and intuitive layout tailored to Farringdon’s brand.

Seamless User Experience: Optimized navigation for easy access to key information (Home, About, Services, Blog, Contact).

CMS Integration: A scalable content management system for effortless content updates.

SEO Optimization: Implementation of best SEO practices to enhance online visibility.

Mobile & Desktop Accessibility: A fully responsive design ensuring optimal performance across all devices.

12-Month Complimentary Hosting: Standard Wix Studio hosting included for one year.

Post-Launch Training: A structured training session for the Farringdon team to manage the website efficiently.

To complement the website, we developed a compelling brand identity that positioned Farringdon Advisory as a leader in the financial services sector.

Logo & Visual Identity

Scalable, Impactful Logo: A logo designed for diverse applications, from digital platforms to corporate materials.

Color Palette Development: A strategic color scheme enhancing brand recognition and consistency.

Brand Message & Positioning: Refining Farringdon’s tone and messaging to resonate with the target audience.

Brand Guidelines & Marketing Collateral

Comprehensive Brand Guidelines: A detailed guide covering logo usage, typography, and visual identity standards.

Professional Presentation Templates: Custom PowerPoint templates for client presentations and pitches.

Marketing Collateral: Business cards, letterheads, and email signatures for a polished brand image.

Social Media Graphics: Engaging content templates optimized for platforms like LinkedIn, Facebook, and Twitter.

By addressing both digital presence and branding, Craft & Slate successfully positioned Farringdon Advisory as a modern, credible, and innovative consultancy firm.

Enhanced Digital Presence: A sophisticated website reflecting the firm’s expertise and authority.

Improved Client Engagement: A seamless user experience that drives meaningful interactions.

Strong Brand Identity: A unified brand message that instills trust and credibility.

Scalability for Future Growth: A flexible website and brand strategy adaptable for expansion.