Overview

Shaindy Salzberg is a highly experienced mental health counselor with a background in speech and language pathology, spanning over 22 years in various school and clinical settings. Shaindy's counseling practice focuses on empowering women to achieve personal growth through validation, self-reflection, and goal-oriented therapy.

Shaindy needed to establish a cohesive and professional brand that would enhance her visibility, attract new clients, and facilitate seamless communication. The primary challenges included creating a professional website that reflected her expertise, designing marketing materials that resonated with her target audience, and ensuring her online presence was optimized for search engines.

Craft & Slate provided a comprehensive solution to address Shaindy's needs:

Website Design & Development: We built a visually stunning and user-friendly website on Wix Studio. The website was designed to highlight Shaindy’s extensive experience and therapeutic approach, while also being easy to navigate. The site includes compelling content that showcases her journey, services, and client success stories.

SEO Optimization: To boost Shaindy’s online visibility, we implemented a tailored SEO strategy. This included optimizing keywords, meta descriptions, and content to ensure her website ranks higher on search engines, making it easier for potential clients to discover her services.

Lead Generation Integration: We integrated a WhatsApp button directly on the website to facilitate direct communication with potential clients. This feature streamlined the lead generation process, making it easy for visitors to contact Shaindy and schedule appointments.

Branding Materials: In addition to the website, we designed professional business cards and flyers that aligned with Shaindy’s brand identity. These materials were crafted to convey her professionalism and commitment to her clients, helping her leave a lasting impression at networking events and in the community.

The new website and branding materials significantly enhanced Shaindy Salzberg’s professional image and online presence. The business cards and flyers provided her with effective tools for networking and client acquisition. The SEO efforts resulted in higher search engine rankings, driving more organic traffic to her website. The WhatsApp integration led to an increase in direct inquiries and appointment bookings, making it easier for clients to reach out and engage with her services.