Honch – Track HR, finance and marketing buyers

Yevheniy Kladov

Product Designer

UX Designer

Web Developer

Figma

Leonardo AI

Sora

Human Resources

🏦 Honch - Track HR, finance and marketing buyers

B2B SaaS platform designed to streamline task management, enhance team collaboration, and provide businesses with data-driven insights.

📋 We provided

UX Audit, UX Research, UX Design, UI Design, SaaS Design, Product Redesign

‼️ The request

The client wanted to redesign the structure of an existing B2B web app, focusing on improving usability and enhancing the overall user experience.

⚙️ The Process

1️⃣ Kick-off meeting: We began by discussing the project goals and aligning with the client’s vision for the platform redesign;

2️⃣ UX audit: The client granted us access to the existing platform and lo-fi wireframes, which we analyzed to identify key areas for improvement;

3️⃣ UX research: We reviewed competitor apps, highlighting essential UX improvements to enhance functionality and user experience;

4️⃣ UX design: Created journey maps, user flows, and high-fidelity wireframes to establish a clear structure and hierarchy for the platform;

5️⃣ Discussion meeting: Presented our initial designs to the client, gathered feedback, and received approval to proceed with the next phase;

6️⃣ UI design: We developed the UI, focusing on creating a clean, intuitive design that aligns with the brand identity and user needs;

7️⃣ Interactive prototypes: After completing the visual appearance, we build interactive prototypes to demonstrate functionality and flow, allowing for testing and feedback;

8️⃣ Handoff: We delivered all assets and design documentation to the development team, ensuring a smooth transition for implementation.