When Mayank, the founder of Thrift Cartell, approached me, he envisioned a brand that celebrated thrifted fashion and promoted sustainability. Thrift Cartell isn’t just about selling pre-loved clothing—it’s about building a community that values the endless possibilities of reuse and renewal.

To capture this philosophy, I designed a logo centered around a subtle infinity symbol, representing the cycle of sustainability. Two knots within the loop symbolize the brand’s growth and expansion beyond thrifted items. The name “Cartell” adds a rebellious edge, reflecting the addictive nature of thrift and the loyalty it inspires.

The result is a logo that blends boldness with meaning—modern yet timeless—perfectly encapsulating Thrift Cartell’s mission to redefine thrift culture for a new generation.