When Vedang, the founder of Bling Mafia, approached me, his vision was clear: to break the stereotype that jewelry is exclusively for women and create a bold, premium brand for men. Bling Mafia isn’t just about wearing jewelry—it’s about making a statement and empowering men to embrace luxury and confidence through their accessories.

To bring this vision to life, I designed a logomark that combines strength with sophistication. The logo features a square like shape with sharp edges, symbolizing the strength, durability, and premium quality of the jewelry. The four pointers of the represent growth and expandability, while the subtle flower-like shape in the center reflects the brand's inclusivity, showing that Bling Mafia caters to both men and women.

The color palette of black, white, gold, and green conveys luxury, while the design speaks to the brand's bold and street-inspired identity. This logo is not just a symbol—it’s a powerful statement, perfectly capturing Vedang’s mission to redefine how men wear and view jewelry.