Branding for a Painting Company

Many painting companies are perceived as purely functional, with little emphasis on design, consultation, or the atmosphere they create. Raumwerk was developed to reposition the business as a partner for thoughtful interior transformation. The visual identity draws inspiration from traditional painterly tools and gestures: the use of color fans as a reference for structured yet expressive color selection, and typography that echoes the fluidity of brush strokes, creating a subtle tension between precision and craft. The visual identity combines precise typography with a refined yet approachable aesthetic, while a curated color palette reflects the company's belief that color is more than a finish: it shapes how spaces are experienced.