The Aventour app no longer met user and business needs. The outdated experience, combined with recurring technical issues, created frustration for customers and limited the company’s ability to generate sales. Both users and the business reported difficulties that highlighted the need for a complete redesign.

❌ Outdated interface and design ❌ Purchase flow bugs: some tours couldn’t be added to the cart, blocking users from completing their order ❌ Frustration and loss of trust ❌ Negative impact on retention and conversions

I led the entire design process — from information architecture and navigation flows to the final user interface and a fully interactive prototype built in Figma.

The redesigned delivered a modern, intuitive, and seamless experience. Users can now easily browse destinations, book transfers and tours, and complete their purchases without friction. The new design improved navigation, reduced errors, and made the booking flow clear and efficient. This transformation not only enhanced the overall user experience but also increased trust, engagement, and conversion rates — aligning user needs with business goals.

✅ Modern UI & improved usability → clean, intuitive interface that makes navigation simple and engaging ✅ Seamless booking flow → users can easily select tours, add them to the cart, and complete purchases without errors ✅ User-centered design → addressed main pain points, increasing trust and satisfaction ✅ Business alignment → a stronger foundation to support higher retention and conversion rates