Building a High-Conversion D2C Store for Chhuperustam

Client: Chhuperustam Platform: WordPress (WooCommerce + Elementor) Timeline: 1 Month Role: Website Developer & Conversion Strategist Live: chhuperustam.in

Chhuperustam is a creative streetwear & accessories brand that wanted a website as bold and lively as their products. Their old store lacked conversion flow, product storytelling, and was missing several key pages like FAQs, lookbooks, and collection landing pages.

They needed a site that looked modern, fast, and sales-driven — while expressing their youthful identity.

I approached this project as both a developer and a conversion strategist. The focus was to rebuild the store architecture for maximum engagement while keeping the design playful and on-brand.

Here’s what I delivered:

Complete Homepage Redesign: Focused on storytelling through hero banners, trending products, and “Shop by Collection.”

Optimized Product Pages: Added reviews, size guides, and structured product information for clarity.

Conversion-Driven Layout: Strategically placed CTAs, sticky cart, and simplified checkout flow.

New Pages Added: About, FAQ, Shipping & Returns, Track Order, and Contact — boosting trust and usability.

Global Design System: Unified colors, fonts, and spacing for a consistent brand feel.

Mobile-First Optimization: Built for smooth browsing and quick purchase actions on phones.

📈 Bounce rate dropped significantly post-launch ⚡ Page load speed improved from 5.4s → 1.9s 🛒 Higher cart additions within first 3 weeks ✨ Modern, vibrant brand presence aligned with youth appeal

WordPress | Elementor | WooCommerce | LiteSpeed Cache | Google Analytics | RankMath SEO

The Chhuperustam project was a perfect blend of creativity and conversion thinking. It proved that a playful, youth-driven brand can still achieve a fast, structured, and highly converting online experience — when design meets strategy.

#elementor #wordpress #woocommerce