Shopify Website Revamp for The Rajwada

Client: The Rajwada Platform: Shopify Timeline: 1.5 Months Role: Shopify Developer & UX Designer Live: therajwada.com

The Rajwada, a luxury ethnic fashion brand, needed a complete Shopify makeover. Their old site didn’t capture the brand’s premium feel, lacked customization options, and made product inquiries difficult. They wanted a store that reflected elegance, improved navigation, and helped them manage inquiries efficiently.

I designed and developed a custom Shopify theme tailored to Rajwada’s identity — blending minimalist elegance with high-end visuals. Here’s what I delivered:

Custom Homepage Layouts: Clean hero sections, category banners & interactive lookbook.

Product Enquiry System: Built a “Request for Customization” form directly on product pages.

Performance Optimization: Reduced load time and improved Core Web Vitals.

Responsive Experience: Perfectly scaled design across desktop, tablet, and mobile.

SEO & Blog Setup: Added SEO-friendly blog sections to tell their story and attract organic traffic.

✨ Complete brand transformation within 45 days 📈 Increased user engagement and time-on-site 💬 Seamless product inquiry flow = More qualified leads ⚡ Fast-loading, mobile-first design ready for marketing campaigns

Shopify • Liquid • CSS/JS • PageFly • Klaviyo • Google Analytics • SEO Optimization

This project was about merging design precision with functionality — creating a digital storefront that not only looks luxurious but performs seamlessly. The Rajwada now has a Shopify store that truly mirrors its brand essence.