Aero: Luxury Travel Redefined

Settle in, relax, keep the real hustle hidden.

Fractional brand leadership for a disruptive luxury private airline who, like their most demanding customers, had high expectations and no time to spare as they took flight into new markets.

A true luxury airline experience means so much more than elegant leather and good wine in the business class seats. 

Aero brings Silicon Valley nimbleness to a customer base that expects tranquility, timelessness, and attention to every detail. Efficient business operations must feel bespoke. There’s hard work to be done, but for the guest, that work needs to get out of the way.

With the starting point of an existing graphic logo and type treatment, we worked for two years to build and implement a system informed by beautiful strategic work that could function, evolve, and delight across all aspects of service experience and physical touch​​​​​​​.

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