The Poetry of Travel

Imagine an escape: from the daily grind, through the nowhere-space of air travel, to finally,  your destination. Where colour returns, and the newness of everything is bright and hyper-real.

These are the types of experiences we covet when we travel. And, for this luxury hotel, the haiku-like moments that become our memories inspired a new set of in-room packaging concepts. From soap to a toothbrush, we pulled from the hotel's global destinations and created two-sentence poems, to engage the imagination and inspire another journey.

Designed in collaboration with HUGE Inc