Flydog pet grooming

It’s no secret people treat their pets like children, celebrating their unique personalities and expressing love for those four-legged roommates through the touchpoints of everyday life. Yet the look and feel of the pet grooming space has hardly been joyful. So many of the tools and toiletries for keeping dogs and cats fresh and fetching have been stress-inducing, just plain blah, or both. Operating as a young startup committed to differentiation, entrepreneur Caroline Fu asked Otherness to help realize her vision of a better way to care for humankind’s best friend – her stinky Golden Retriever included. As a repeat customer of the studio, she knew she could lean on us to conduct research wide and deep, particularly into a discerning North American audience.