Artem: Luxury Watch Straps

Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with subtle curves and contrasts.

“Ars est celare artem” (Art conceals the means by which it is made) inspired the packaging design, creating an experience focused around shadows, geometry,  and layers of revealing.